WAKE ME UP IN 501®

On the 20th of May, 2025. Café Baskèts and Levi’s hosted the Wake Me Up In 501 event. This campaign was brought together the celebrate the special birthday of the 501 jeans, a day filled with fun and custom 501 pastries & lemonades. The visual identity campaign was designed by me, seen on various assets from the window and mirror to the cup. You could also customize your 501 jeans with 501 illustrations.